Tuesday, March 20, 2007
Crosby vs. Ovechkin: The Fashion Files
Sidney Crosby and Alexander Ovechkin participated in a recent off-ice photoshoot to show off their typical casual styles.
Sidney Crosby:
Sidney's black shirt with dark blue jeans is a simple combination that can blend in nicely in most situations. It's modest, like Sidney, and doesn't stand out much. It's hard to score any negative points with a simple style like this, other than the fact it might remind you of Simon Cowell.
Alexander Ovechkin:
Ovechkin, on the other hand, can't decide if he's a geeky EMO loser or a rebel "Sk8r Boi". It's obvious that Ovechkin is an attention whore and is trying way too hard to look cool. All that's missing is the iPod. Pull up your frickin pants, son!
Winner: CROSBY - Without even trying, Crosby wins this contest hands down. While Sid may look a tad generic, Ovechkin comes across as a poorly dressed cliche in desperate need of some loving from his mother.
Labels: Crosbechkin, Crosby, fashion, Ovechkin
Tuesday, February 13, 2007
Video of the Day: NHL All-Star Promo Video
Check out this funny ad, with more proof that Alexander Ovechkin is a jealous punk!
Labels: All-Star game, Crosby, marketing, Ovechkin, video
Thursday, February 08, 2007
More Free Marketing Advice for the NHL
The NHL is always in need of good marketing ideas, and Hockey Rants is always willing to give out unsolicited advice.
Question: What's one of the most thriving industries in the US of A?
Answer: Celebrity Gossip!
Millions of dollars and far too many inches of column space are dedicated to the coffee drinking habits of the Olsen Twins, Justin Timberlake's dating habits, and Lindsay Lohan's 'rehab'.
So, why doesn't the NHL jump on this bandwagon and try to catch some of the benefits?
Remember how much ink was spilled when Jose Theodore spent one night in the Paris Hilton? How about Elisha Cuthbert and Sean Avery? Candice Cameron and Valeri Bure? Carole Alt and Alexei Yashin? Janet Jones and Whine Gretzky? Tie Domi and Belinda Stronach? Cher and Ronald "Donkey Schlong" DuGuay?
Well, Pink Seats, a local 'hockey column' from the Vancouver Province, is on board with the idea of hooking up NHL stars with celebrity starlets. It might seem silly to you, but it would be a brilliant marketing opportunity.
Perhaps the marketing department should forget about tight-fitting uniforms and new rules and invest in a matchmaker to hook up a high-profile celebrity from the entertainment world with one of its good-looking, talented young players.
In other words, if hockey ever wants to reach the popularity levels of the NFL, NBA or MLB, maybe the league should borrow an idea from Major League Soccer and get its own Posh and Becks.
It seems ridiculous, but maybe the MLS is on to something – tabloid celebrities are a surefire way to gain widespread attention these days. When Yahoo released its most popular Internet search terms for 2006, the top 10 didn't include any athletes, events or even political leaders.
Nope, Britney Spears led the pack with other celebrities like Lindsay Lohan, Pamela Anderson and Paris Hilton.
*snip*Pamela Anderson would make a promising match for Sidney Crosby. If the Penguins scoring sensation truly is following in Gretzky's footsteps, then he is destined to fall in love with a former Playboy model, just like No. 99.
The biggest problem is, obviously, logistics. There just aren't a lot of hotties floating around Pittsburgh for Sidney Crosby to hook up with, or in Washington DC for Alex Ovechkin to frolick in the daisies with.
In Sidney's case, the one notable Pittsburgh hottie is Christina Aguilera. Unfortunately, she's married to a dorky record producer, so she's off the market. Pamela Anderson? She’s been used more than a ball washer at a public golf course.
OH!
Besides, Sidney needs a 'good' girl, such as Canadian actress Kristin Kreuk, who must surely be a hockey fan. If she's not available, perhaps a goodie-two-shoes like Lacey Chabert? Then again, she looks like she could be Sidney's sister...
As for Ovechkin, we know he's outgoing and a bit freaky lookin, just the perfect type to hook up with a supermodel. Adriana Lima, perhaps?
Now, my matchmaking skills are obviously quite poor, and I don't hang around with too many supermodels, so the NHL needs to employ some real cupids to get their young stars hooked up with hot, young Hollywood blood. Get Martin Havlat shaggin Michelle Trachtenberg, and watch the free press flow in from the NHL.
A great idea? You betcha, and free.
Labels: Crosby, gossip, marketing, NHL, Ovechkin
Thursday, January 11, 2007
The Battle of Crosbybechkin for the Art Ross
Scoring Leaders:
Name Team GP G A Pts +/- PIM
Sidney Crosby PIT 39 21 44 65 14 34
Alexander Ovechkin WAS 43 28 31 59 -2 40
Yes, Crosby and Ovechkin are now 1-2 in the scoring race.
Of course, Crosby has done more in less games and done more WITH less.
While Oveckin has 22-goal scorer Alexander Semin and hard-working veterans Dainius Zubrus and Chris Clark to play with, Crosby has to make do with a rookie that looks like a member of the Addams Family and the 58-year old corpse of Mark Recchi.
Oh, let's not mention +14 compared to -2. Maybe we should tout Sidney for the Selke trophy, as well.
Labels: Crosbechkin, Crosby, Ovechkin
