Saturday, January 13, 2007
Swedish Advertising Update
by Greg
There are days when motivation runs low, and for whatever reason, one of your bigger accomplishments is a slow surf through Swedish hockey sites (I think I was looking for a Pavel Trnka update) while lying on the couch.
Such a search actually proved slightly rewarding yesterday. If it wasn't for my utter torpor, I would never have found out about this:
The rather scared-looking fellow is Luleå goalie Mattias Modig; winding up to shoot is forward Robin Lindqvist.
As far as I can tell (I can't read Swedish -- though yes, thanks, I can read the "No Action Without Protection" bit), it's all part of a safe sex campaign. Certainly one I support, and hopefully quite effective. I'm trying and failing to imagine a North American team, especially down in the region where I live, taking on a similar task -- and I'm really having a hard time imagining NHL players suiting up for similar ads. I would imagine Modig is taking a bit of ribbing around the Elitserien for his role.
(The second, less-goofy ad is here. I wonder if the condom company paid a product placement fee...)
There are days when motivation runs low, and for whatever reason, one of your bigger accomplishments is a slow surf through Swedish hockey sites (I think I was looking for a Pavel Trnka update) while lying on the couch.
Such a search actually proved slightly rewarding yesterday. If it wasn't for my utter torpor, I would never have found out about this:
The rather scared-looking fellow is Luleå goalie Mattias Modig; winding up to shoot is forward Robin Lindqvist.
As far as I can tell (I can't read Swedish -- though yes, thanks, I can read the "No Action Without Protection" bit), it's all part of a safe sex campaign. Certainly one I support, and hopefully quite effective. I'm trying and failing to imagine a North American team, especially down in the region where I live, taking on a similar task -- and I'm really having a hard time imagining NHL players suiting up for similar ads. I would imagine Modig is taking a bit of ribbing around the Elitserien for his role.
(The second, less-goofy ad is here. I wonder if the condom company paid a product placement fee...)
Labels: advertisements, strangeness, sweden
